Communication – Welcome

Social Media Campaign in 11 questions presented the necessary phases of reflexion before conducting a communication campaign online.

Meeting the customer’s needs throughout these canals is essential, it’s thus important to identify several customers persona in order to answer to what they expect from your on line presence.

A persona is a representative of a type of customer that you have identified as taking interest in your organisation or brand. By segmenting your audience into different distinct groups of customers, you can create a specific communication campaign that appeals to them.

Here are a few hints to create different customer’s persona profile:

What are their goals?
What are their problems?
What on line media do they rely on to answer to their problems?
How does you audience prefer to be reached?
How does your persona express himself? What are the words and phrases they use?
Is there specific images or multimedia that appeals to them?
What are the websites, blogs and social media my audience consults for news or leisure?
[…]

This list of questions could go on, and on. The main idea here is to create the most precise groups of intersted customers to gain an understanding of the way they think. That way any brand will be able to engage conversation in an adapted way and answer more precisely to any customer’s specific needs.

Knowing your audience and their expectations throughout their interest, behaviours,… will give a relational dimension to your social media campaign. The creation of specific competition with incentive corresponding to certain persona, integration of specific articles on a network or blog that meets certain customers’ interogations,… will enhance the interaction between a brand and certain parts of its global community.

Creating such specific content will waken the interset of your community because you’ll have shown them your capacity of taking time to meet their needs…

An evolution of Communication has been observed this past decade. The effectiveness of brand spreading out there message regardless of the feedback of their costumer is over. The Customer now owns several tools to express his opinion, that can have an impact on the Brand he talks about.

To join their audience in this conversation, brands need to play on the same field, but not without a few stretches and trainings.

Starting a strategy based exclusively on the observation of other brands succeeding on Social Media is dangerous and often doomed to failure; No one is able to run a marathon without being prepared!

Here are 11 questions any brand needs to ask itself before deciding to start any Social Media Campaign, for its sake and its customer’s.

1. What is the Goal of my presence? What will it bring to me/ my audience?

2. What content am I going to publish?

3. Which style of language is used by my target audience?

4. Who do I want to reach? How can I reach them?

5. Where shall I join the conversation?

6. How am I going to talk in order to give an added value to my customers?

7. Who should I talk to? Who is where?

8. Which tools can I use to be heard, or better, be listened?

9. Who, amongst my company, is going to interact with my audience?

10. What amount of time am I prepared to invest in this communication strategy?

11. What are the KPI’s of my strategy? What will translate the success of my communication campaign?

Any other questions to complete the list?

Here are 11 questions any brand needs to ask itself before deciding to start any Social Media Campaign, for its sake and its customer’s.

1. What is the Goal of my presence? What will it bring to me/ my customers?