Category: Social Media

From Instagram to In Real Life treats

Leave a comment

Instagram is an awesome social media that allows sharing instant moments without actually spending a great amount of time describing them; image VS thousands of words.

As I like to grab the phone to film and capture short moments of my day to day life, I thought it might be an occasion to explore and share the range of services that allow taking virtual images the extra mile, especially approaching this end of year holiday season.

Quick idea list for Xmas. You’re welcome.

I’ll kick off the selection of services with my personal best, aka the ones I got to try/ am trying, then continue with other interesting, and to be tested, solutions…

For further descriptions, keep in mind you need to have/grant access to your or the Instagram account you want to extract the photos from!

Prinstagram

Prinstagram is a service made and nurtured by Social Print Studio, a no hassle photo printing company which is a service that offers “the best prints × honest pricing × satisfaction guaranteed”.

And, as for my experience, it was just that. As soon as your order is through you receive a confirmation email which invites you to follow up and comment you order. I was a little tight on schedule so I had the chance to go a little further in testing the customer relationship management by sending an email to get an estimation of shipping and delivery time which was answered directly and transparently explaining the steps of sending items.

Prinstagram product range

Prinstagram’s product range

Stickygram

Stickygram was inspired by experimenting ways of creating physical objects from digital content.

“Bringing Instagram into the real world turned out to be an idea that excited people”

And the service provides just that…

They concentrate mainly on magnets and iPhone and iPad covers which they seem to want to upgrade anytime soon!

Stickygram's product range

Stickygram’s product range

I have a set of magnets on my oven and we have had the occasion to treat a few of our clients and ourselves at Voice.

I’ll also enjoy following their Instagram account as they regularly post “StickyGram Spotting” which are great association between magnets and IRL views, produced by clients themselves for punctual city #stickygramtheworld contests!

StickyGramTheWorld hashtag results

StickyGramTheWorld hashtag results

Origrami prints

Origrami seems to be dedicated to create an experience of design, from the quality of the Polaroid style square prints to the free premium photo older. Cherry on the cake is the fact you can customize the back of your pictures with multiple themes allowing you to even print out the first comment published on your photo! As I’m looking to create a photo montage of gathered Instagram pictures, I’ve order mine for Xmas!

Origrami's photo older

Origrami’s photo older

Foxgram prints

Foxgram is certainly a service I’ll test as it seems to be incredibly affordable! It focuses on two models of print and one of magnets.

The shipping kicks off at 1,25$ and, according to the format you have chosen, a price per selected photo will be accumulated.

FoxGram pricing example

FoxGram pricing example

InstaThis

InstaThis allows you to upload your own photos or connects with your Instagram account in order to create prints on wood, aluminium, or on coasters for your space.

Instathis step by step

Instathis step by step

Advantage of InstaThis is the option of uploading photos from outside Instagram app!

Coastermatic

Focused on increasing the beverage experience Coastermatic concentrates on coasters’ and coffee lids for to-go cups which allows this web-service to answer to a very niche market!

Although they seem to want to broaden their activity, they show support to other initiatives that allow bringing our virtual visual to life.  One for fair play!

Boomfs

Boomfs are simply and plainly your Instagram photos on marshmallows! It’s a UK service which promises to deliver nine “instamarshmallows” within maximum 2 weeks from Europe to US and Canada.

Boomf - Magical Mallows

Boomf – Magical Mallows

Each 4cm by 4cm bite-sized Instagram photo candy is said to be eaten best before 6 months after delivery. Mint Digital, as for Stickygram, has taken part into this delicious adventure!

Please note that they have to hold all existing orders until Friday 6th Dec.

Take care to follow their advice in order to get the best experience out of printing out relatively simple images with good contrast!

Hope this helps you fill up yours and your loved ones stockings!

Quick tip #1 – Correct a Facebook post

Leave a comment

A misspelling? A typing error? A mistake? It happens!

I talked about this to a few people recently and realized that this trick isn’t know of all.

Here’s how you can edit the text of a published post in a few simple steps. Be aware that this is only applicable when you add a photo to your post.

Step 1 : Notice the mistake

Image

Step 2 : Click on the picture for it to be opened in “theater” mode

Image

Step 3 : Click edit and correct your misspelling then hit “finished editing”

Image

Easy right?

Social & Media, find the right dosage

Leave a comment

Many brands start up Facebook pages, twitter accounts, youtube channels without actually having a social media strategy.

Social Media isn’t about spreading out your a unique message on the most media canals possible. Broadcast era is over. The expectations of users and customers have changed.

They require engagement from brands, conversation and especially the setup of a relationship.

The main issue here is to combine the right dosage of  Social & Media advantages. If you want to start a communication campaign on Facebook by spreading your message without taking account of your audience reactions, give up.

If you create a twitter account in the unique goal of tweeting about the advantages of your brand, you’ll soon be unfollowed.

Some brands tend to promise interaction with their audience when starting on Social Media. The thing is, only a few keep it. Promising interaction when not giving it will only be negative for you. Empty pages, lack of reactions,… increases bad reputation for your brand.

Scale and flour

This concept was explained with the term “Social Media Washing” by Cedric Deniaud, in comparison to Greenwashing, and different pseudo-Environmental promises from certain car dealers. He pointed out the fact of certain companies promising a Social Media investment to their clients without actually fulfilling them.

If you decide to take part in the Social Media Adventure, you need to have a plan and be ready to take time in preserving a valuable relationship with your audience, create valuable content and get to know their needs.

Know your audience to meet its needs

Leave a comment

Social Media Campaign in 11 questions presented the necessary phases of reflexion before conducting a communication campaign online.

Meeting the customer’s needs  throughout these canals is essential, it’s thus important to identify several customers persona in order to answer to what they expect from your on line presence.

A persona is a representative of a type of customer that you have identified as taking interest in your organisation or brand. By segmenting your audience into different distinct groups of customers, you can create a specific communication campaign that appeals to them.

Directory search to know your audience

Here are a few hints to create different customer’s persona profile:

  • What are their goals?
  • What are their problems?
  • What on line media do they rely on to answer to their problems?
  • How does you audience prefer to be reached?
  • How does your persona express himself? What are the words and phrases they use?
  • Is there specific images or multimedia that appeals to them?
  • What are the websites, blogs and social media my audience consults for news or leisure?
  • […]

This list of questions could go on, and on. The main idea here is to create the most precise groups of intersted customers to gain an understanding of the way they think. That way any brand will be able to engage conversation in an adapted way and answer more precisely to any customer’s specific needs.

Knowing your audience and their expectations throughout their interest, behaviours,… will give a relational dimension to your social media campaign. The creation of specific competition with incentive corresponding to certain persona, integration of specific articles on a network or blog that meets certain customers’ interogations,… will enhance the interaction between a brand and certain parts of its global community.

Creating such specific content will waken the interset of your community because you’ll have shown them your capacity of  taking time to meet their needs…

Social Media Campaign in 11 questions

Leave a comment

An evolution of Communication has been observed this past decade. The effectiveness of brand spreading out there message regardless of the feedback of their costumer is over. The Customer now owns several tools to express his opinion, that can have an impact on the Brand he talks about.

To join their audience in this conversation, brands need to play on the same field, but not without a few stretches and trainings.

Starting a strategy based exclusively on the observation of other brands succeeding on Social Media is dangerous and often doomed to failure; No one is able to run a marathon without being prepared!

Man stretching

Here are 11 questions any brand needs to ask itself before deciding to start any Social Media Campaign, for its sake and its customer’s.

1. What is the Goal of my presence? What will it bring to me/ my audience?

2. What content am I going to publish?

3. Which style of language is used by my target audience?

4. Who do I want to reach? How can I reach them?

5. Where shall I join the conversation?

6. How am I going to talk in order to give an added value to my customers?

7. Who should I talk to? Who is where?

8. Which tools can I use to be heard, or better, be listened?

9. Who, amongst my company, is going to interact with my audience?

10. What amount of time am I prepared to invest in this communication strategy?

11. What are the KPI’s of my strategy? What will translate the success of my communication campaign?

Any other questions to complete the list?

Here are 11 questions any brand needs to ask itself before deciding to start any Social Media Campaign, for its sake and its customer’s. 

1. What is the Goal of my presence? What will it bring to me/ my customers?

2. What content am I going to publish?

3. Which style of language is used by my target audience?

4. Who do I want to reach? How can I reach them?

5. Where shall I join the conversation?

6. How am I going to talk in order to give an added value to my customers?

7. Who should I talk to? Who is where?

8. Which tools can I used to be heard, or better, be listened?

9. Who, amongst my company, is going to interact with my audience?

10. What amount of time am I prepared to invest in this communication strategy?

11. What are the KPI’s of my strategy? What will translate the success of my communication campaign?